Here are some easy steps you should consider selling jewelry at craft shows to potential customers.
1. Never display on naked table, having a good clean cloth over the table gives good impression to the buyer. Keep the place clean, do not keep soda cans or food visible to customers.
2. Do not lay jewelry on the table, hang them on a display necks and earring stands. Buyers can visual how your jewelry looks on neck or ears. These displays can be purchased for less than $5 a piece.
3. Keep a mirror, encourage the buyer to try your jewelry and have a look in to mirror. Give compliments, women like to be complimented.
4. Explain the components, beads, metals and intellectual creativity used in that particular jewelry. Customers like to know how you make them and what they are paying for.
5. Give your email and phone number to contact if any problem with product. Have reasonable number of jewelry in different price range. Selection makes customer to compare.
6. Do not make customer obligated to buy, it may create negativity in their thinking. Over selling make customers uncomfortable and make them to leave.
7. Guarantee and discounts are easily salable to consumers, so mark your price accordingly. Customers always like to pay less and durability gives them confidence.
8. Buy an easily foldable tent for shade. Keeping customers longer may create sales. Smaller tent costs around $150 to $200 consider this part of business expenses.
9. Prepare to accept credit card, most of the people does not carry enough cash with them, accepting credit card may be turn in to a bigger sale. Call the credit card company and get authorization for the amount so you get paid.
10. The biggest attraction in your place “your attitude and smile”. Do not get discouraged when customer leaves with no purchase. Smile and say some good words. Who knows he/she may come back or recommend to another buyer?